Essay on Personal Values & Corporate Strategy

1358 Words Aug 31st, 2010 6 Pages
Personal values & Corporate Strategy

What are personal values?

A value is a belief, a mission, or a philosophy that is meaningful. Whether we are consciously aware of them or not, every individual has a core set of personal values. Values can range from the commonplace, such as the belief in hard work and punctuality, to the more psychological, such as self-reliance, concern for others, and harmony of purpose.
When we examine the lives of famous people, we often see how personal values guided them, propelling them to the top of their fields. For example, one actor was motivated by his commitment to social justice, which led to important acting roles related to that value that made him world famous. Likewise, a well-known business
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Example: FedEx – is about a deliveryman who had been given the wrong key to a FedEx drop box. Rather than leave the packages in the drop box until the next day when the right key is available, the deliveryman unbolted the drop box from its base, loaded it into the truck, and took it back to the station. There, the box was pried open and the contents removed and sped on their way to their destination the next day. The story vividly communicates the kind of commitment the company wants every employee to exhibit in helping the company live up its reputation of reliable delivery.

- Perpetuating the culture
Company cultures can be perpetuated by : o screening and selecting new group members according to how well their values and personalities fit in, o by systematic indoctrination of new members in the culture’s fundamentals, o by efforts of senior group members to reiterate core values in daily conversations and pronouncements, o by the telling and retelling of company legends, o by regular ceremonies honoring members who display cultural ideals, and o by

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