Personal Selling Philosophy Essay
Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, personal selling involves the development of longstanding client relationships.
When one reads the definition of selling as I stated above, no one thinks of it as a philosophy. When I first got into sales, the words sales …show more content…
(Zimmerman 2012) Sales reps are not driven by vision as much as highly successful entrepreneurs are. This is why companies have commission plans. Sales training asks sales reps to change behaviors that they’ve come to believe, right or wrong, make them money. These programs try to sell the sales reps a vision of success that’s built on unfamiliar practices. The company’s CEO usually sees the connection, but the frontline sales reps don’t. To them, any unfamiliar paradigm is counterintuitive. So, instead of trying to change the way your sales reps choose behaviors, take a closer look at your commission plan, and consider retooling it to reward different behaviors.
Inspiration is more