Essay on Nike: the Sweatshop Debate

584 Words Mar 31st, 2012 3 Pages
Nike: The Sweatshop Debate
Summary: Nike is one of the foremost marketers of athletic shoes and apparel on the world. It established in 1972 with a handshake between two visionary Oregonians-Bowerman and his university runner Phil knight. It has annual revenue of $10 billion and it sells in total 140 countries. Nike does not do any manufacturing process only it designs and markets its products. It has 600 factories around the world that employ some 550,000 people. Nike is recognizable for its “swoosh” logo or the faces of its celebrate.
Nike being one of the largest sportswear manufacturers, they don’t have any factories of their own but they manufacture through the subcontractors. Here lies the accusation that Nike’s subcontractors
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According to Nike’s critics “The biggest problem with the Nike is that its overseas workers make wretch below subsistence weights.” Moreover Dara O’Rourke said about the PricewaterhouseCoopers that their auditors were not trained properly and that what they saw was shown by the Nike management.
Fueled by this accusation international auditing organization known as Worker Rights Consortium grew up in which different universities like University of California, University of Michigan and the alma mater of Phil Knight University of Oregon had joined the WRC. This caused the announcement of the $30 million donation to the University of Oregon to be cancelled.
Nike continued to try to stop the criticism through its own initiative which is being updated on its websites. But in response accusation was hiding its imperfect conditions. All independent audits of its subcontractors plants have been released all the complete reports of audits. But up to 1998 the promises had been given by Phil Knight was not implemented that’s the reason for spreading out abuses from the workers of Nike’s subcontractors.
Nike need to more conscious and effective procedures to improve the hazardous condition of the workers of its subcontractors plants. When Nike take necessary and effective steps which helps Nike

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