Mba 5501, Advanced Marketing Unit V Marketing Plan Essay

1437 Words Jun 17th, 2014 6 Pages
MBA 5501, Advanced Marketing

Colombia Southern University

Gillette has successfully convinced the world that “more is better” in terms of number of blades and other razor features. Why has that worked in the past? What next?
Gillette is one of the well-known razor brand targeted at men. The razor has received popularity and accepted by men who entrust their faces and skin to Gillette. The technological innovation and commitment for quality and continues improvement geared towards the unique needs of men, which helps them to feel and look their best after each use.
Gillette has been successful in convincing the world that more is better, in regards to the number of blades and other features of a razor. To be successful in the
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The company spends millions thought research and innovation for the next big invention for men.
Customers might be disappointed in Tiger Woods; yet those emotions might be considered personal based on individual perception, though, customers will allow such disappoint from Tiger Wood affect their grooming. Gillette uses most top sportsmen to become the company’s ambassadors by endorsing its brand, and many customers look up to these hero, legends and extraordinary sport men and somewhat emotionally connect to this sport individual. Tiger Wood happens to be part of this sport guru, and although this controversy may hurt Gillette, the good news is that, there are other great sport men, to divert customer’s attention and makeup for their colleague controversy.
Gillette loyal customers have a reason they use Gillette brand. The product quality, innovation and the pride it carries are some of the reason men buy and use Gillette brand. Tiger Woods is an accessory to the razor and can be ignored. Gillette has mad name for itself and represents its quality and pride. If Tiger was the only endorse than Gillette will hurt significantly. Also if there were strong competitors who take care of men as Gillette than a controversy as Tiger’s again could affect Gillette.
Tiger’s Controversy maybe fraud upon by most customers, but over the years, Tiger has entertained and made fans happy and built relationship that will always remain and

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