Feasive Essay

4701 Words Feb 6th, 2016 19 Pages
WAFFLES AND PANCAKES

A Feasibility Study Presented to
The Faculty of
College of Industrial Technology
University of Rizal System
Morong, Rizal

In Partial Fulfilment of
The Requirement for the Degree
Bachelor of Technology Major in Hotel and Restaurant Management

MA. ANGELIKA L. SEVERINO
October 2015
CHAPTER 1
PROJECT BACKGROUND AND HISTORY
Introduction
The phenomenal success of Waffle Time and Pancake Houses has opened the door for many entrepreneurs in the Philippines to start their own businesses. Everyone else wants to learn these companies' trade secrets. However, the success of the business does not lie on the recipe itself. It's a combination of marketing strategy, good location, quality product and service, and branding. We need
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So when people see this, it’ll be easy for them to know that this chain offers those foods.

Company’s Logo

Mission:
Waffles and Pancakes serve comfort food that is consistently excellent in quality appealing to generation of families.
Vision:
Waffle and Pancakes vision is to be known for good food, convenience and simplicity with a presence that adds value to communities we serve.
Type of Business Organization
Sole Proprietorship:
A sole proprietorship is a business entity that has a single owner, who hires and provides labor through various employment, lease or loan agreements. Since there is only a single owner, there is no sharing of the profits; the owner receives all profits that remain after the business’s operational expenses. The owner also makes all the business decisions. The business remains a sole proprietorship provided the owner remains the only owner of the business.
On the other hand, the vast majority of small businesses start out as sole proprietorships. These firms are owned by one person, usually the individual who has day-to-day responsibility for running the business. Sole proprietorships own all the assets of the business and the profits generated by it. They also assume complete responsibility for any of its liabilities or debts. In the eyes of the law and the public, you are one in the same with the business.

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