Dell Computers And The Mass Customization Project Essay examples

1192 Words Apr 9th, 2015 5 Pages
For the mass customization project we chose to use Dell Computers, but more specifically, Dell laptops. Dell Computers was founded in 1984 by Michael Dell, who at the time was a student at the University of Texas, as PC’s Limited. The company was founded as a technology company that provided home computers and produced its first computer in 1985. Dell differentiated itself from its competition by offering risk-free returns and next-day, at-home product assistance. After completing its initial public offering in the late 1980’s, Dell produced its first laptop, the 316LT. Throughout the 1990’s and 2000’s, Dell experienced massive growth and expansion, becoming the number one computer system provider, worldwide. After topping the list on Forbes Magazine’s “Most Admired Companies” in 2005, the company has continued to innovate and grow.
Dell is based in Round Rock, Texas and in March of 2013 Michael Dell and the private equity firm Silver Lake Partners bought back Dell from public shareholders to become a privately held company once more. Given the fact that Dell is currently a private company, it not release its financial information to the public. At the time of the public/private conversion in 2013, the revenues for the company were $57 Billion.
Dell is known for its easy to order computers and great customer service. They were the first to offer next day service on computers back in 1985. They currently offer their products through a number of retailers such as…

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