Essay on Apple Computers Story

4720 Words Aug 12th, 2011 19 Pages
INTRODUCTION

The success of Apple’s strategy actually began when there were crises internally and financially arose that worried Mac users around the world Apple’s shareholders and customers were losing faith, and competitors were closing in fast. These crises began when John Scully joined Apple in 1983 and also the ouster of Steve Jobs from Apple Computers (Apple) in September 1985 because he cannot work closely with John Scully. Both Jobs and Scully have difference opinion in running the business. In the 1990s, Apple changed three CEOs in the four years between 1993 and 1997, and the company went through several reorganizations and also the returned of Steve Jobs to the company as Apple’s CEO in April 1997 till to date.

Due to the
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The Macintosh Portable was designed to be just as powerful as a desktop Macintosh and turned out 17 pounds with a 12 hour battery life. Apple sold fewer than 100,000 units. The PowerBook was 7 pounds and had a 3 hour battery life, and sold a billion dollars worth within the first year. The same year, Apple introduced System 7, a major upgrade to the operating system, which added color to the interface and introduced new networking capabilities. The success of the PowerBook and other products led to increasing revenue. The magazine MacAddict has named the period between 1989 and 1991 as the "first golden age" of the Macintosh.

Following the success of the Macintosh LC, Apple introduced the Centrist line, a low end Quadra offering, and the ill-fated Performa line that was sold in several confusing configurations and software bundles to avoid competing with the various consumer outlets such as Sear, Price Club, and Wal-Mart, the primary dealers for these models. The result was disastrous for Apple as consumers did not understand the difference between models.

In the early 1990s, also saw the computer market had been saturated by so many personal computer clones. Since Apple was the only one selling Macs, because of their stingy patents and relied on high profit margins

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